Post vs Email: Who wins?

It's no surprise that digital marketing continues to develop each and every day. Sometimes it can be hard to keep up with the latest social consumer trends. One day we were all hanging out on MySpace with our emo photos and crazy profile pages... The next day everyone is suddenly on Facebook. 2007 was a social media rollercoaster! And over the past 11 years (ELEVEN YEARS!) this growth and overnight change has continued. Instagram, Snapchat and all sorts are now leading the way in social media. Email marketing continues to expand too, with more and more emails being sent each day from companies. However, with GDPR coming into effect in May, what's the future like for email marketing?

Let's take a moment to remember this guy.

If you don't know who he is, please just stop reading this blog and Google. Jess is one of my favourite cats... but I digress.

Mail. Post. Letters. I LOVE ALL OF THESE. Now I am in my mid to late 20s and to me, receiving post is actually a novelty/exci…

New Year, New Me...

2018 is here! HAPPY NEW YEAR! How did everyone celebrate? I always get a bit bleugh about New Year, I feel like there is this huge social pressure to have a good time and party, but why?! I opted for a cosy night in and it was divine. A lovely M&S meal for two, in the warm and wearing my comfy PJs. Lush.

Anyway, it's now time for the classic 'New Year, New Me' posts. So here is mine, I am joining in again (and I LOVE IT).

This year I am grabbing January and making the most of it. Not going to lie, the January blues really get to me. All the excitement and merriment is over, lights are down and it's all very grey. (Although I do have two birthday celebrations to attend...) The other day I saw a post by the charity Mind and it has inspired me. This January is all about my health. Fresh new year, fresh start. Therefore every day in January - rain, shine or snow - I am going to go out on a run or walk after work and use the time to reflect on each day. Not only is this g…

2017 Marketing Review

So I am calling Christmas... We've watched Die Hard, which definitely is a Christmas film. 100%. No argument. John McClane is at it again and boy oh boy what a guy.

What better time to take a look back at the year? Let's look back at the advert and marketing campaigns... The good, the bad and the ugly. 
Number one spot in my mind 100% goes to Bodyform - Blood Normal. BRAVO. If you've not seen it, check it out here. For the first time ever, they've made periods normal... & it's amazing!
Other highlights include...
This Girl Can - Yet again this campaign has kicked up a storm.

Three - Who doesn't love a Sloth-Mermaid?

Sainsbury's launched their Food Dancing campaign, I LOVE to dance in the kitchen whilst cooking. 
Anddddd, my least favourite campaign hands down is this one. WHAT IS THIS?!

Anyway, there's so many I could go on and on and on and on..... definitely want to hear what your campaign of the year is? Share in the comments!

Christmas is coming...

It's been a while... again! Life had got in the way and a lot has happened since my last post. I am another year older, and maybe slightly wiser; new pad for the Chick-King family which is lush and then the nightmare of Christmas seems to have taken over! Absolutely convinced that Christmas is getting earlier and earlier each year, or maybe it's just me getting older? Really need to get my act together with the Christmas shopping though...

On that note, here we are in the middle of November and by now all major supermarkets, retailers and online services have put the fear of Christmas into us all by releasing their festive adverts. Personally, this is one of the highlights in the run up to Christmas, so I've put together my top reviews of some of my favourite ads so far...

Number one spot definitely goes to Marks and Spencer's - I LOVE Paddington, so hands down this is a winner! If you've not seen it and not already in love with this bear, then definitely watch this …

Social turns antisocial

Recently I have seen a few scary posts on social media. Things like "We used to say BRB, but now we are always connected". Seriously made me think. This has changed even in my lifetime. Yes, we are all connected, but at the same time how antisocial have we all become?!

Majority of us sit behind a keyboard all day at work, the come home and sit on our phones, tablets and laptops. Social media has led to society being the exact opposite of the word social. There's less and less face to face interaction, and even phone calls! Recently I've been calling some of my friends to catch up with them and have a proper conversation! There is only so much someone can say over snapchat, Facebook and Twitter. It's really sad.

We need to be more proactive before social media becomes all-consuming. Take days off, enjoy time with our family and friends. Let's be honest, social media is full of absolute rubbish these days anyway (ding ding, future blog to follow!)

What do you thin…

Pumpkin Spice Latte anyone?

Important news is that I finally have a new laptop and my goodness it is dreamy. Thank you to Dell for being a dreamboat and manufacturing laptops that actually work! And I have been on my holibobs with the little Chick which was great (see previous blog).

It's genuinely scary that October is here already. Where has this year gone?! October is a busy month for me, with a house move, birthday celebrations and all sorts going on. All exciting stuff. I've just got back from camping at Warwick Castle with my Girl Guides group - wet weather is less than ideal I can tell you that much!

October also marks the starts my "CHICK GETS FIT" lifestyle (birthday calories do not count - right!?) and we will find out if we have got into the London Marathon - so exciting/nervous. I mean, if we do get accepted I will actually cry. 26 miles of hell!

Right so I have lots of blog topics floating around everywhere and I really need to actually sit down and write them up - just a matter of fi…


My goodness I am officially sunkissed and so very relaxed. Everyone needs a bit of vitamin-sea every once in a while. Lying in the sunshine, soaking up those rays, reading and enjoying time. Seriously when was the last time I wasn't having a constant battle with time?! Reading a whole book has been glorious!

This holiday has let me what quality time with my not-so-little sister, some time away from technology and time to really relax. Spending time with my family is so important to me, and it's lovely to have the opportunity to do so!

Anyway, two more things I cannot recommend these enough....

Majorca - Amazing place, weather was lush and just a great, friendly place to relax. Baby Doll - this book is SO GOOD. It really is a must read.
The main point of this waffling on was to encourage you all to take some time for yourself. Treat yo'self! Sure, it doesn't have to be a holiday, just take an hour a week to spend time with those you love or time for yourself! My main aim goi…