Four months later...

So I haven't blogged since March... where has the time gone?! Life is so busy, but so good, and sadly my blog has taken the backseat in it all! Hello again, if anyone is still there?

I have just published a marketing blog, so thought I would follow it up with a personal one to catch you up with everything that's going on too.

Life is good, life is busy. We are in the process of making some big decisions in the Chick-King household... watch this space. And what is with this heat? I LOVE IT. Summery nights, Gin, warmth. So good. Not enjoying the sleepless nights though, so we purchased a fan. Top notch choice. We've recently been to Sardinia for a week of sun, cocktails and to chill. Best week! Work hard, but definitely need a week/few days here and there to just switch off, relax and come back refreshed. It allows time to put everything into perspective and focus on family. Highly recommended.

Whilst on my holibobs I read an incredible book called #GIRLBOSS by Sophia Amoruso. …

Marketing: A Sprint or a Marathon?

This has cropped up in conversation several times over the past few months so I figured it was time to blog about it! The question of whether marketing is a marathon or a sprint is an age old question where the answer remains the same. 

Certain elements of marketing fall into each of these.... with many factors having to be taken into account. The best results can be seen as a mixture of activities that deliver both quick and quality results. SEO is a marathon and requires attention, care and dedication. The climb up the pages can take a while, plus algorithms change. A so-called 'quick fix' would be to use PPC - higher cost but a quick result. Other elements to focus on include brand awareness, however this is dependant on how established the brand is. It can take time for brand awareness to come into fruition - again depending on the competition levels and industry etc.
I could waffle on about all the varieties and what if scenarios, but I think you've got the gist. So bas…

International Women's Day 2018

What a hot topic! It's taken me a while to decide on the angle of this blog post - what to talk about, who to include etc. With the on-going media coverage on subjects like the MeToo campaign and pay equality, there's so much to talk about and focus on this International Women's Day 2018.

Now for those of you who don't know me, I am a big believer in gender equality and supporting woman in business, especially working mothers and the stigma of pregnancy in the workplace. The theme of IWD 2018 is #pressforprogress - with gender equality at the heart of the campaign. Find out more here. 

Anyway, back to today and this post... I've decided to take the opportunity to celebrate the women in my life. They inspire, encourage, support and drive me.

Family - Mum, My sister, My Aunts, Second Family, In-laws. Everyone single one of these ladies have influenced me in one way or another.

Friends - The girls. My therapists, holder of all the secrets. They've stuck with me throug…

Move over Valentine's Day....


For those of you who are thinking "What....?" let me fill you in with the 411. February 13th is now known as Galentine's day - a concept born from the AMAZING Parks and Recreations (watch the clip here)

To quote Leslie Knope Galentine's Day is "ladies celebrating ladies" and it's "only the best day of the year". And you know what... I agree!

I became aware of this concept last year and loved it... I spent 2017 with my best bud having dinner and drinks, a lovely chilled evening. And this year I've sent my Galentine's Day card to my gal pals. More and more companies are jumping on the trend and I've already seen so many posts from retailers such as Lush, Benefit, New Look and Miss Selfridge... Well done to their marketing teams for picking up on one of the hottest trends for February 2018. It's no lie that Valentine's Day has become more and more commercialised in recent years and the cost is just r…

Placement Year Students

It's getting to that time of year where students will be looking for a placement year as part of their degree. The pressure will be on, with the continual questions from everyone of "How's the job hunt going?" and "Have you got any interviews yet?". I've been there, done that, got the t-shirt. As if your second year at uni isn't hard enough without finding the time to do all of this too!

The message here is twofold.
To all students reading this: carry on with your search!! Don't give up looking... it's the best thing I ever did! My search carried on and I didn't secure a placement until the June to start in the July!! It's so worth it though and you can do it! Just set aside an hour or so each day to send those applications. And be open-minded about what you are applying for, you never know where it might lead!
Then we come to employers - hello! Now some of you won't have entertained the thought of employing an intern/placement stud…

Post vs Email: Who wins?

It's no surprise that digital marketing continues to develop each and every day. Sometimes it can be hard to keep up with the latest social consumer trends. One day we were all hanging out on MySpace with our emo photos and crazy profile pages... The next day everyone is suddenly on Facebook. 2007 was a social media rollercoaster! And over the past 11 years (ELEVEN YEARS!) this growth and overnight change has continued. Instagram, Snapchat and all sorts are now leading the way in social media. Email marketing continues to expand too, with more and more emails being sent each day from companies. However, with GDPR coming into effect in May, what's the future like for email marketing?

Let's take a moment to remember this guy.

If you don't know who he is, please just stop reading this blog and Google. Jess is one of my favourite cats... but I digress.

Mail. Post. Letters. I LOVE ALL OF THESE. Now I am in my mid to late 20s and to me, receiving post is actually a novelty/exci…

New Year, New Me...

2018 is here! HAPPY NEW YEAR! How did everyone celebrate? I always get a bit bleugh about New Year, I feel like there is this huge social pressure to have a good time and party, but why?! I opted for a cosy night in and it was divine. A lovely M&S meal for two, in the warm and wearing my comfy PJs. Lush.

Anyway, it's now time for the classic 'New Year, New Me' posts. So here is mine, I am joining in again (and I LOVE IT).

This year I am grabbing January and making the most of it. Not going to lie, the January blues really get to me. All the excitement and merriment is over, lights are down and it's all very grey. (Although I do have two birthday celebrations to attend...) The other day I saw a post by the charity Mind and it has inspired me. This January is all about my health. Fresh new year, fresh start. Therefore every day in January - rain, shine or snow - I am going to go out on a run or walk after work and use the time to reflect on each day. Not only is this g…