Social Matters and Natters

I have a confession to make... I am a 20 something graduate and I have access to social media where I work.  " The horror " I hear some of you cry! Others of you will think that it's perfectly natural to have someone young posting tweets, facebook posts and updating google+... to you I say thank you. To the aforementioned I say why?! Recently I have seen some people tweeting etc about having a your social media run by a graduate  or leaving your social media to someone in their teens . Well guess what, we do actually know what we are talking about most of the time! Fair enough some people can go a little OTT on there... but majority of the time it's all good. Don't get me wrong, I am not saying I am a "guru" or anything, but having grown up interacting with companies via social media I would say I am pretty savvy with what customers want.  Right so rant over, I have just seen too many people posting this week on this subject and I couldn't ke...

So if you hadn't realised everything is digital and we are living in a digital era... If this comes as a surprise to you, you must have been living under a rock and probably won't even be reading this blog... Companies are bombarding me on a daily basis with offers, emails, tweets etc craving a relationship with me... driving me to a purchasing landing page or an online offer to download. And yes, I did once purchase something from them on impulse but no I do not want a free Subway every single day... Being passionate about digital marketing I am fully aware of these tactics and I have to admit that sometimes I do fall for them. B2C marketing enables a company to build a relationship with a customer, getting to know what they search for, what they like, demographics etc and fully target customers based on their data catching. And don't get me wrong, this can be brilliant. I certainly enjoy feeling like a valued customer, and that I have built up a relationship with the ...