Social Matters and Natters

Quick catch up from me... September has been a busy one so far with lots going on! Being a busy bee is always good though, as well as maintaining my "social butterfly" status. WOO. Lots of trips out with the uni girlies which is my all time favourite thing to do. This blog is looking into the changes in marketing over the recent years, including the demands from customers... read on, read on people. Top tip... if you find my blogs boring, don't read 'em! This is my place to voice my own opinions, thoughts and musings. So, marketing has definitely changed over the last few years,  it's moved from planning and implementing, to real-time. Digitalisation is by far the largest contributor to this, with social media and website development. Maybe more prevalent in B2C environments, this is also evident in B2B (my primary knowledge). When it comes to a promotional campaigns, Marketers now need to plan for the unexpected. We have to be on our toes and be ready to co...

This point is one that I am extremely passionate about, so apologies if I sound like a broken record. To me, communication is essential in every walk of life, and I don't understand why not everyone can see that...! Outside of the workplace, we are exposed to "everyday" methods of communication. We communicate daily - verbally, digitally, yet are we actually communicating what we want to say? A lot of people hide behind their keyboards, never saying what they really mean, or being overly confident and saying things they would never say to your face. In every relationship and social interaction we have on a daily basis we communicate. Be that thanking someone who've served us in a shop, to discussing with your family what you're going to have for dinner. It's so natural and yet there's so much that is going wrong now that we have all these methods of communicating! The digital age is something I love, I've grown up with digitalisation of EVERYTHIN...