The tone of social media

Working in a B2B environment has opened my eyes to a whole new world (no, no, not Aladdin) when it comes to social media.

 Previously I have used social media for personal use - Facebook has always been just for my friends, Twitter for everyone, blogging, LinkedIn, Instagram... etc. etc.
I communicate on these platforms on a daily basis, writing my thoughts and opinions, posting picture of cats (classic) and much more. All of this is communicated in a colloquial manner, I joke around and say it how it is...

 However when it comes to posting on behalf of a business it's very different. I realise you might be thinking that this is obvious... but recently I have seen a few companies carrying out bad practice on social media - portraying that they are just using it as a method to chat with friends etc. Not cool guys!

 Whilst I completely understand and agree that social for business needs to be kept professional, it is also a great opportunity to show the "human" side of a company and to interact with customers.
Lets get social! Get tweeting or LinkedIn

Disclaimer: This blog reflects my own opinions, not those of my employer.

Comments

Post a Comment

Popular posts from this blog

Five things you might not know about me...

Image
A few days ago I got tagged by The Beauty Type in a 5 things post, so here goes with mine. Depending on how well we know each other & how long you've followed my blogs some of these may or may not be news to you! Come on then, let's get to know me... 1. Volunteering in my spare time... I run a Girl Guides group in a local village which I love doing. It's a lot of hard work and responsibility but very rewarding. It's great to see the girls develop new skills, learn new things and have a great time away from social media etc. We do lots of exciting trips, activities, weekends away and much more. They even teach me a thing or two - definitely learnt all about slime, squidgees and flossing from them! 2. I have a cat called Monty... So if we are connected on any form of social media this one isn't a surprise... but just look at him! Those eyes! He lives with my mum and dad because he needs to be outside. Also, my sister will hate me for sayin...
Read more

Looking after our Mental Health...

Image
Following on from my 'Beating the January Blues' blog, I thought it was time to revisit how we all look after our mental health. For some reason this still seems to carry a stigma and be a bit of a taboo subject. All of us need to look after out own health and be aware of everyone around us too.  I asked my social media connections what they do to look after their mental health both in and out of the workplace, and here's what they said... In the workplace - Confide in someone you trust/work friend - Take the time to talk - Move away from the desk to make a cuppa or go for a walk Outside the workplace - Exercise, the main choices were running or going for a long walk - Getting outside to enjoy the fresh air - Meditation - Writing a journal For me, I focus very much on talking to my friends. We have a great understanding of how important it is to take the time to talk to each other, and listen to everything no matter how trivial. Working together to sort anyt...
Read more

Christmas is coming...

Image
It's been a while... again! Life had got in the way and a lot has happened since my last post. I am another year older, and maybe slightly wiser; new pad for the Chick-King family which is lush and then the nightmare of Christmas seems to have taken over! Absolutely convinced that Christmas is getting earlier and earlier each year, or maybe it's just me getting older? Really need to get my act together with the Christmas shopping though... On that note, here we are in the middle of November and by now all major supermarkets, retailers and online services have put the fear of Christmas into us all by releasing their festive adverts. Personally, this is one of the highlights in the run up to Christmas, so I've put together my top reviews of some of my favourite ads so far... Number one spot definitely goes to Marks and Spencer's - I LOVE Paddington, so hands down this is a winner! If you've not seen it and not already in love with this bear, then definitely watch ...
Read more