Social Matters and Natters

It's 2017 and I am in my mid-20s. Not gunna lie, it's hard! I mean, why oh why are we all expected to be happy alllllll the time? The pressures on us from social media, the media, advertising and each other is unbelievable. Luckily, my friends and family support me in everything I do, and there's no pressure between any of my friendship group. There seems to be this unwritten competition between millennials and Generation Z to be the best in careers, love life, looks, BLAH BLAH BLAH. Who cares? Life is way to short for all that. When is everyone going to wake up and smell the coffee? (mmmm coffee!) We've grown up in a digital era, with pressures from the likes of Instagram and SnapChat increasing every day. I absolutely hate how reliant I am on my phone - genuinely get angry and upset that I sit on my phone all evening looking at utter crap rather than talking to my family. Life has changed so much since my parents were in their 20s and to be honest, their 20s sound...

So I am in my mid 20s and have grown up with Facebook...my profile has been with me since 2007 so happy 10th birthday to my Facebook profile. Woo. Despite my best efforts to stick to MySpace, it wasn't to be and my emo phase had to come to an end. Sob. Now in the past 10 years I have deactivated my account several times - either for a social media detox or because I've been tired of people being so obsessed with my business (e.g break up, NONE of your business person who I haven't spoken to in 3 years ok love?) Anyway, there is no denying it that over those 10 years Facebook has changed. Social media has evolved and the number of platforms has increased, Instagram and all sorts have burst onto the market place. Hello vain selfies and cat pictures. But back to the point... I don't know about you, but my Facebook wall is now just covered in memes, videos and pure rubbish. The only thing I now post is pictures from my holidays, nights out and the odd cat picture - le...

I know it's been forever and a day since I last wrote on here but I have been a busy little bee and life has just got in the way. SO much has happened, all exciting though, so let me catch you up. The 30before30 lis t is going strong, I've managed to tick a fair few things off and more are in the planning stages! Completed so far: Spending New Year in another country Trying a National Dish Go to the Sky Garden for cocktails Planning stages: Run a marathon - In a moment of madness my application for the London marathon is in, got to wait till October to find out! Buy a house Rewatch every episode of Friends - Season 10 to go! Let's see, what else has happened... I've flown from one marketing nest to another as the Marketing Chick (punny) which is very exciting. My best friend got engaged (major yay moment in my life). I have started reading and getting my inner bookworm back on track, likewise the running has started up again (see aforementioned ma...

Lol jokes. Last year was fabulous so let's just keep going. Christmas was good... Lots of cheese and wine - yum. Great time with the family, playing games and catching up with people. Lovely jubbly. Then for New Year the uni girls and I hit Amsterdam... Best New Years Eve ever. So so much fun but my jolly was it tiring! Ticked spending new year in another country off my 30 before 30 list though! So what's new...? Welcome welcome to 2017. This year I am going to blog more - I know, I know, I say this EVERY YEAR... but I am honestly attempting to blog more in 2017. There's more to talk about, and it's time I penned it all down (typed). So expect more posts, but maybe slightly varied... not all marketing and social media... more about me and what's going on throughout 2017 including travel, my new years goals, the 30 before 30 list and many more exciting adventures! I am definitely ready to take 2017 in my stride and achieve some personal goals! Anyone else got ...

With so much doom and gloom recently the media seems to be more Eyore than ever before! But never fear, the C word is (nearly) here! CHRISTMAS! Over the past week or so most of the major retailers have provided us with the excitement of their festive ads! Ho ho ho (where's the prosecco?!) So on a happy not let's take a look at them shall we... First up, John Lewis.  The anticipation was intense. How were they going to top last year? Well here we have the answer... Meet Buster the Boxer - watch the ad here . Now, hear me out here - but I now think that the John Lewis advert has more impact than the Coca-Cola ad?! When the email dropped into my inbox announcing John Lewis had released their ad I was on to the link straight away, cranking the volume and waiting for the Christmas feels to hit. And boy did they deliver. On a related side note... If you aren't sick of the election etc. take a look at the parody ad here . Keeping on the department store/clothing...

100% stolen this from my friend Ross... but I am sure he won't mind! So he hit 25 and made a 30 before 30 list, which I think is awesome. What a great idea, perfect motivation! This week I celebrated my quarter century so naturally, I am now copying him! I was in two minds about sharing all 30 things, but hey, it's happening... If anyone wants to join me in making one of these things happen, let me know! Get social and hit me up! (Don't judge them though, they all have some form of meaning to me!) In no particular order... 1. Girls holiday with my uni girls 2. Vegas Baby! 3. Spend New Year in another country 4. Visit Barbados 5. Get another piercing 6. Learn how to Pole Dance 7. Go to a festival 8. Run a marathon 9. Buy a house 10. Invest in myself 11. Adopt a cat 12. Buy a homeless person a meal 13. Go wine tasting in a vineyard 14. Drive around a city in a limo 15. Weekend in Edinburgh 16. Go to a yoga class 17. Cross the glass in Tower Bridge 18....

Quick catch up from me... September has been a busy one so far with lots going on! Being a busy bee is always good though, as well as maintaining my "social butterfly" status. WOO. Lots of trips out with the uni girlies which is my all time favourite thing to do. This blog is looking into the changes in marketing over the recent years, including the demands from customers... read on, read on people. Top tip... if you find my blogs boring, don't read 'em! This is my place to voice my own opinions, thoughts and musings. So, marketing has definitely changed over the last few years,  it's moved from planning and implementing, to real-time. Digitalisation is by far the largest contributor to this, with social media and website development. Maybe more prevalent in B2C environments, this is also evident in B2B (my primary knowledge). When it comes to a promotional campaigns, Marketers now need to plan for the unexpected. We have to be on our toes and be ready to co...