The Power of PR...
Within the media and marketing world, PR can be a powerhouse for getting your brand seen (preferably for the right reasons!). Whilst the ROI can be a challenge to show to the finance team, the brand exposure is worth it's weight in gold. Recently I've worked on one piece of press which has snowballed, leading to additional radio, TV and press interviews and exposure. It's amazing what one good story can lead to! Getting PR right has such a significant impact on the success of the piece. By picking up on 'hot' industry topics, offering opinion and advice you've got the perfect recipe. Plus, by getting your release into reputable industry press the exposure for your brand is great! How do you find PR? Do you work with an agency? Share your top tips and let me know! Disclaimer: This blog does not represent the opinions of my employers.