Showing posts from July, 2016

Look up, and smile

I know I sound like a broken record but this is a topic of conversation again. Recently Marketing Week posted an article about brands needing to recognise and adapt to consumers wanting a "digital detox" - read the article here. The key feature of this article that caught my eye was Innocent Smoothies with their Unplugged Festival - pure genius, where do I sign up?!

Last weekend I went camping with little access to my phone and the digital world, and it was brilliant! I then went out on date night, where we were out in a beautiful restaurant along with several other couples or small groups... 80% of which just sat on their phone, not actually enjoying each others company or the lovely surroundings!

We are so immersed in the digital world that we are missing so much round us. Don't get me wrong, I know for a fact that I fall into this category, just writing this I have already sent three texts, snapchats and checked Twitter... What is wrong with us all?! My age bracket are…