Showing posts from February, 2015

The tone of social media

Working in a B2B environment has opened my eyes to a whole new world (no, no, not Aladdin) when it comes to social media.

Previously I have used social media for personal use - Facebook has always been just for my friends, Twitter for everyone, blogging, LinkedIn, Instagram... etc. etc.
I communicate on these platforms on a daily basis, writing my thoughts and opinions, posting picture of cats (classic) and much more. All of this is communicated in a colloquial manner, I joke around and say it how it is...

However when it comes to posting on behalf of a business it's very different. I realise you might be thinking that this is obvious... but recently I have seen a few companies carrying out bad practice on social media - portraying that they are just using it as a method to chat with friends etc. Not cool guys!

Whilst I completely understand and agree that social for business needs to be kept professional, it is also a great opportunity to show the "human" side of a company …


So today is Safer Internet Day 2015, completely appropriate for a blog post!
Luckily I am at the age where I am pretty savvy when it comes to staying safe online... but there are so many kids and even my peers who are targeted online and are sadly victims. Don't get my wrong, I know when I was younger I was on MSN and MySpace to friends of friends...but I knew not to give out any personal information etc. and my parents taught me to keep safe.
The thing that annoys me the most is that social media sites barely react to complaints... For example, I have recently been followed by a lot of "adult content" twitter profiles (no idea why) and in order to delete theses, especially on my phone, I have to go onto the profiles to access the "block" button...
... Now, whilst that makes me feel slightly uncomfortable, image a child having to do that. It's so wrong and I think twitter needs to re-evaluate how to block someone when using their mobile app.
So kids, adults, gr…