Social Matters and Natters

We get bombarded with marketing and advertising every single day across multiple channels. There's arguments for and against each of these platforms and the ROI. However, in this blog post I am focusing into the effectiveness of personalising the key marketing message. We are looking at going beyond the personalisation of "Hey Helen" to much deeper understanding of your customer's buying trends, interests and hobbies. Do they prefer cats or dogs? Which brands are they connecting with? When was the last time they shopped with you? Data is king... To achieve effective and successful personalised campaigns you'll need a comprehensive CRM and data set. Here, data really is king! Of course you can collate data in a B2C environment with loyalty cards/store points and you are on to a winner for personalisation. This enables you to analyse buying patterns, shopping habits and much more. Birthday offers, anniversary offers, you name it! If you think about it, it'

Following on from my 'Beating the January Blues' blog, I thought it was time to revisit how we all look after our mental health. For some reason this still seems to carry a stigma and be a bit of a taboo subject. All of us need to look after out own health and be aware of everyone around us too.  I asked my social media connections what they do to look after their mental health both in and out of the workplace, and here's what they said... In the workplace - Confide in someone you trust/work friend - Take the time to talk - Move away from the desk to make a cuppa or go for a walk Outside the workplace - Exercise, the main choices were running or going for a long walk - Getting outside to enjoy the fresh air - Meditation - Writing a journal For me, I focus very much on talking to my friends. We have a great understanding of how important it is to take the time to talk to each other, and listen to everything no matter how trivial. Working together to sort anyt