Look up, and smile

I know I sound like a broken record but this is a topic of conversation again. Recently Marketing Week posted an article about brands needing to recognise and adapt to consumers wanting a "digital detox" - read the article here. The key feature of this article that caught my eye was Innocent Smoothies with their Unplugged Festival - pure genius, where do I sign up?!

Last weekend I went camping with little access to my phone and the digital world, and it was brilliant! I then went out on date night, where we were out in a beautiful restaurant along with several other couples or small groups... 80% of which just sat on their phone, not actually enjoying each others company or the lovely surroundings!

We are so immersed in the digital world that we are missing so much round us. Don't get me wrong, I know for a fact that I fall into this category, just writing this I have already sent three texts, snapchats and checked Twitter... What is wrong with us all?! My age bracket are definitely one of the worst for being permanently glued to our tiny glowing screens, but at the same time we are also so aware that we are behaving that way.

Going forward, I would predict that more and more consumers are going to want to experience a digital detox at some point in their lives. Especially as we become more and more self aware that we are behaving in this way. I have done it before, and I will definitely be doing another digital detox in the future, it's so refreshing. Close down the screens, look up and open your eyes - we live in a beautiful world, and life is so short, we need to be making the most of it. It is a genuine concern of mine that I will miss something, someone, a moment just because I am looking down at a screen. We need to be doing something about it, rather than reaching later life and living with regrets.

Granted, this blog isn't really that up beat and I apologise - but it's so true! Think about it, like really think about it. Now go look out a window and smile! :)




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Disclaimer: This blog reflects my own opinions, not those of my employer

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