Marketing: A Sprint or a Marathon?

This has cropped up in conversation several times over the past few months so I figured it was time to blog about it! The question of whether marketing is a marathon or a sprint is an age old question where the answer remains the same. 

Certain elements of marketing fall into each of these.... with many factors having to be taken into account. The best results can be seen as a mixture of activities that deliver both quick and quality results. SEO is a marathon and requires attention, care and dedication. The climb up the pages can take a while, plus algorithms change. A so-called 'quick fix' would be to use PPC - higher cost but a quick result. Other elements to focus on include brand awareness, however this is dependant on how established the brand is. It can take time for brand awareness to come into fruition - again depending on the competition levels and industry etc.

I could waffle on about all the varieties and what if scenarios, but I think you've got the gist. So basically what I am saying is that we need a good mix of activities, which will lead to the best results..however, factors need to be taken into consideration.

Do you agree?

 Disclaimer: This blog does not represent the thoughts or opinions of my employer. 

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